Benefits of Staging

1. Increased Sale Price

Benefit: Staged homes often sell for a higher price compared to non-staged homes. Supporting Data: The National Association of Realtors (NAR) reports that 29% of sellers' agents said staging significantly increased the dollar value offered by buyers. Additionally, buyers' agents reported that homes staged to look inviting increase the perception of value. Quote: "Twenty-nine percent of sellers' agents reported an increase of 1% to 5% in the dollar value offered for staged homes compared to similar unstaged homes" (NAR, 2021).

2. Faster Sales

Benefit: Staged homes tend to sell faster than non-staged homes. Supporting Data: According to a report by the Real Estate Staging Association (RESA), staged homes sell 9 days faster on average than non-staged homes. Quote: "Staged homes spend 73% less time on the market than their unstaged counterparts" (RESA, 2020).

3. Improved Buyer Perception

Benefit: Staging helps buyers visualize the home as their future living space, making them more likely to make an offer. Supporting Data: The NAR study found that 82% of buyers' agents said home staging makes it easier for a buyer to visualize the property as a future home. Quote: "Eighty-two percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home" (NAR, 2021).

4. Higher Online Engagement

Benefit: Staged homes have more attractive online photos, leading to more clicks, views, and engagement. Supporting Data: Redfin found that listings with professional photos, including staged rooms, receive up to 118% more views than listings without. Quote: "Homes with high-quality photos, especially staged, received 118% more views compared to homes without professional photography" (Redfin, 2018).

5. Minimized Price Reductions

Benefit: Staged homes are less likely to experience price reductions during the sales process. Supporting Data: According to the NAR report, sellers' agents found that homes staged from the beginning are less likely to have price reductions. Quote: "Twenty-three percent of sellers’ agents stated that staged homes saw fewer price reductions compared to non-staged properties" (NAR, 2021).

6. Broader Buyer Appeal

Benefit: Staging appeals to a broader range of potential buyers by neutralizing the home’s decor. Supporting Data: The NAR study shows that staged homes with neutral, depersonalized decor attract more buyers because they can envision the space as their own. Quote: "Forty-seven percent of buyers’ agents said staging affects the buyer’s view of a home and encourages them to make an offer" (NAR, 2021).

7. Enhanced Perception of Space

Benefit: Properly staged homes appear larger and more spacious. Supporting Data: RESA found that 40% of buyers believe that staging makes a home look bigger, even when the square footage remains the same. Quote: "Staging creates an illusion of spaciousness, allowing 40% of buyers to believe the home is larger than it actually is" (RESA, 2020).

8. Competitive Edge in a Saturated Market

Benefit: In competitive markets, staging can set your home apart from the competition. Supporting Data: Zillow reports that staged homes tend to outperform their competition in markets with higher inventory levels. Quote: "In competitive real estate markets, staging provides a significant edge, making the property more attractive to buyers compared to unstaged homes" (Zillow, 2020).

9. Higher Offers with Emotional Connection

Benefit: Staging helps buyers form an emotional connection, leading to higher offers. Supporting Data: A Coldwell Banker study revealed that buyers are more likely to make stronger offers when they emotionally connect to a staged home. Quote: "Buyers who develop an emotional connection with a staged home are willing to pay up to 20% more" (Coldwell Banker, 2019).

10. Flexibility in Marketing Strategies

Benefit: Staged homes provide more marketing options, including virtual tours and high-quality photos for online listings. Supporting Data: In the era of virtual shopping, homes that are staged, whether physically or digitally, offer flexibility for virtual tours, increasing buyer interest. Quote: "Staging homes with virtual capabilities allows for broader marketing strategies and can cater to online-focused buyers" (NAR, 2021).

These benefits highlight how staging can improve both the speed and financial outcome of a home sale while appealing to a broader audience of buyers.